SR 54 Coffee & Tea

Heroes Welcome, Every Day: Ethiopian Single‑Origin + 5% Community Heroes Discount

**INFLUENCER TALKING HEAD (30–45s)** **Owner update applied:** No holiday tie-in. This post is **evergreen** for **Thu, Feb 19, 2026**. **Goal:** Clearly explain SR 54 COFFEE & TEA’s **5% Community Heroes Discount** while centering **premium single-origin Ethiopian coffee (from the source)**, authentic Ethiopian heritage, and the farm‑to‑cup journey. **Hook (0–3s):** “At **SR 54 COFFEE & TEA**, every cup starts in **Ethiopia—the birthplace of coffee**—and ends here with a heartfelt thank‑you.” **Core Message (3–25s):** - “We serve **premium single-origin coffee sourced directly from Ethiopia (from the source)**—honoring the journey from Ethiopian farms to roasting partners, to your cup.” - “And to thank the people who show up for our community every day, we offer a **5% Community Heroes Discount**.” - Optional (1 line, if time): “Our owner’s Ethiopian roots are at the heart of what we brew—**every cup tells a story**.” **Who qualifies (on-screen text + spoken):** Veterans • Active Duty • Police • EMTs • Firefighters • Nurses **What to bring:** “Just bring a **valid ID**.” **Taglines (spoken + on-screen):** “**Handcrafted with Heart**.” “**Brewed for the Soul**.” **Warm gratitude line (not salesy):** “We see you, we appreciate you, and we’re honored to serve you.” **Location + contact (on-screen at end):** - 36950 State Road 54, Zephyrhills, FL | - sr54coffee.com **B-roll to include (no on-camera product interaction):** - Exterior signage + door opening - Cozy café interior, guests chatting softly, staff greeting - Latte art pour + espresso machine close-ups - Coffee bean detail + packaged retail coffee shots (avoid implying in-house roasting) - Menu boards + warm detail shots (cups, steam, ambiance) - House-made pastries shown as atmosphere detail only (**no pairing language**) **On-screen compliance note (quick, small text):** “Coffee sourced from Ethiopia; roasted by trusted roasting partners (not roasted in-house).” **CTA (final line):** “Stop by with valid ID—**Handcrafted with Heart, Brewed for the Soul**.”