Superior Stone Refinishing

Stop Dulling Your Marble/Travertine—Do This to Make It Look New Again

**STATIC POST (converted from influencer video; same core messaging).** **Post concept:** A premium carousel/static graphic that myth-busts what *really* dulls marble/travertine and what to do instead—paired with dramatic before/after visuals. **Format:** 4–6 slide carousel (or 1 static + text overlay sections). **Creative direction (luxury + credibility):** - Use upscale setting imagery (hotel lobby, luxury kitchen/bath) and **dramatic before/after** of etched/dull stone vs restored polish. - Include an **older lady or older gentleman** in one image (e.g., reviewing the restored floor/countertop with a satisfied expression). - Retain original logo. - Bottom banner: centered text only. - Prominent trust line: **Licensed Contractor #1126359 • 15+ Years • Family-Owned • Satisfaction Guarantee** - Highlight: **20% OFF for early bookings & consultations** (high-visibility badge). **Slide copy (keep same content, adapted to static):** 1) **Headline:** “Stop Dulling Your Marble/Travertine.” **Subhead:** “Common cleaning mistakes that permanently kill the shine.” 2) **Myth #1:** Vinegar / acid cleaners **Truth:** Acid can etch calcite-based stone (marble/travertine). **Do instead:** Use a stone-safe, pH-neutral cleaner. 3) **Myth #2:** Abrasive pads / scrubbers **Truth:** Micro-scratches add up fast. **Do instead:** Microfiber + stone-safe cleaner. 4) **Myth #3:** Leaving spills to sit **Truth:** Etching happens quickly; stains set in. **Do instead:** Blot immediately—don’t rub. 5) **Myth #4:** Skipping sealing **Truth:** Unsealed/under-protected stone absorbs faster. **Do instead:** Ask about professional sealing (when appropriate). 6) **When it’s time to restore:** “If your stone looks cloudy, dull, or etched—professional honing/polishing can bring it back to like-new.” **Caption (polished, professional):** Marble and travertine don’t “wear out”—they get damaged by the wrong products and habits. Superior Stone Refinishing restores worn, etched, and dull natural stone with professional honing, polishing, and sealing for a like-new finish. **Promo:** **20% OFF** early bookings & consultations. **Service area:** Serving **Southern California** and projects across **California**. **CTA (required wording):** Call us, **or visit our website at wecleantileandstone.com and fill out the form.** **Contact (required):** | | wecleantileandstone.com **Compliance/trust:** Licensed Contractor **#1126359** **Note:** Remove any physical office address. Keep “Anaheim” mention only as a location reference if needed, but no address. **Product link:** wecleantileandstone.com