Life With Alvin

2-Min “Big Moment” Calm Reset (Breathe + Picture + Phrase)

Evergreen revision (current date context: Mar 25, 2026): **Remove ALL holiday references** (no holiday mentions at all). Creative direction (match brand IG style): - Use ONLY new, authentic footage pulled from the brand’s latest Instagram posts/reels (no older/reused clips). - B-roll options (keep it real + lifestyle): Alvin walking into the park/field, putting on cap, light dynamic stretch, gripping the ball/bat, looking toward the diamond, quick tryout/warmup moments (no heavy effects). - Visual style: minimal editing, soft transitions, natural pacing; bright look with light blue/pink/white overlays + end card. Story / VO beats (20–35s total): 1) Hook (0–3s): “If your heart is racing before a big moment… try this 2-minute reset.” 2) Step 1 — Breathe (3–12s): “4 seconds in… hold 4… out for 6. Do that 3 times.” 3) Step 2 — Picture it (12–22s): “Picture ONE successful play—clean catch, smooth swing, or a strong throw.” 4) Step 3 — Cue phrase (22–28s): “Pick one phrase and repeat it: ‘One pitch at a time.’” 5) Close (28–35s): quick shot of Alvin stepping onto the field + bright end card. Milestone nod (optional lower-third; keep quick + not overexplained): - “New Balance recognition • Tryout season” On-screen text suggestions: - “2-Min Calm Reset (Ages 8+)” - “Breathe • Picture it • Do it” - “Save this before tryouts/games” CTA (caption): “Save this for your next game + follow for Alvin’s journey.” Hard requirements: - End card must include the brand core slogan in large type. - No competitor mentions, no negative framing. - Double-check posting is scheduled to the correct brand account before publishing. - Ensure footage is compliant: no chains/bars/handcuffs imagery.