Farmasi USA

5-Minute Glow Routine

**Revised (per owner note; Feb 21, 2026):** Removes any holiday framing entirely (evergreen). **Format/Style (TikTok | UGC + screen-record):** - Candid influencer-style video with voiceover. - Visuals: screen-record browsing the Farmasi catalog via Amanda’s storefront + quick B-roll (bathroom counter, empty toiletry bag, wash-day clips). - On-screen text style: simple checklist boxes that get checked off. **Hook (0–2s):** “Want a routine you’ll actually keep? Build it like a minimum-viable routine—AM skin, PM skin, and wash day hair. That’s it.” **Voiceover Script (outline):** 1) **Routine-building rule:** “Start with the non-negotiables: AM skincare, PM skincare, and wash day hair care. Add extras only after you’re consistent.” 2) **AM basics (skin):** - Gentle cleanse - Moisturize - SPF as a step (cosmetic language only; no medical claims) 3) **PM basics (skin):** - Cleanse - Moisturize - Optional mask/extra hydration step 1–2x/week 4) **Wash day essentials (hair):** - Shampoo - Conditioner - Mask when hair feels dry 5) **Optional add-ons (keep it simple):** - **Makeup base:** “If you wear base daily, a bundle can save decision fatigue.” - **Wellness:** “Only if your basics are already consistent.” **On-screen catalog walkthrough (screen-record beats):** - Start on Amanda’s catalog page. - Show category tiles (Skincare → Hair Care → Bundles). - Tap into bundle pages briefly (2–3 seconds each) with non-hype callouts: - **Hydrating Hair Care Bundle:** “Wash-day shortcut: shampoo + conditioner + mask.” (Cosmetic language: softer, more hydrated feel.) - **Luminous Base Bundle:** “Everyday base option—easy grab-and-go set.” **Non-hype ordering / process micro-FAQ (5–8s):** - “You can browse the catalog, add to cart, and check out through my link—quick and straightforward.” - Optional 1-liner (product-first): “If you ever want info on the Beauty Influencer option, I can point you to the official enrollment page—no pressure.” **Engagement prompt (on-screen + spoken):** “Comment: your skin type (dry/oily/combo) + your #1 goal (texture, hydration, glow).” **CTAs (end card + caption):** - “Browse the catalog via Amanda Turner’s link.” - **Required text on-screen/in-caption (every post):** Variety-store-10039.myshopify.com **Compliance notes:** - Cosmetic-only claims (feel/appearance). Avoid medical/acne-treatment language. - Do not include (this is educational, not a hard sales post).