**Concept (Influencer Reel | 20–35s):** Talk-to-camera intro filmed in/near Downtown Summerlin or a park trail. **Hook (0–3s):** “Want **move‑in ready in Sum...
New Summerlin Listings
**Concept (Influencer Reel | 20–35s):** Talk-to-camera intro filmed in/near Downtown Summerlin or a park trail. **Hook (0–3s):** “Want **move‑in ready in Summerlin** *and* a view? Here are **3 active options** to watch right now.” **Structure (3 listings | 3–25s):** Use map-style graphics + exterior neighborhood/lifestyle b-roll (parks, trails, Red Rock scenic, Downtown Summerlin exterior). No interior footage required. For each of the 3 listings, show an on-screen card with placeholders: - **Price:** $___ - **Beds/Baths:** __ / __ - **Village/Neighborhood:** (ex: The Vistas / The Paseos / The Ridges / The Willows / Redpoint) - **View type:** Strip / Mountain / Red Rock / Golf / City lights (choose one per listing) - **Standout feature:** single-story / pool-ready / gated / 3-car / newer build / low-maintenance - **Perfect for:** downsizer / second-home buyer / growing family / 55+ lifestyle (when applicable) **Quick scripting beats per listing:** 1) “Listing #1 is for the ‘no projects’ buyer—**move-in ready + [view type]**.” 2) “Listing #2: if you want **[amenity/lifestyle tie-in]** and still be close to Downtown Summerlin.” 3) “Listing #3: the ‘wow factor’—**[view type]** + **[standout feature]**.” **Engagement prompt (25–30s):** “Comment your must-have: **(1‑story / pool / golf / 55+ / Strip view)** and I’ll send matches.” **CTA (final 3–5s, on-screen + spoken):** - “DM **‘SUMMERLIN LIST’** for today’s move‑in‑ready view homes by price range.” - “Text **702‑324‑5390** for a same‑day Summerlin showing plan.” **Branding/Compliance notes:** Include Mary Kennedy, RE/MAX Central branding bug + contact overlay. Keep it hyper-local to Summerlin; avoid generic Vegas market commentary. Mention “active options” (not “sold”) to stay current. **Optional add-ons (if available):** If a listing has a virtual tour/floorplan/flyer, flash a quick ‘Available: Tour/Floorplan’ badge per listing card.
Updated February 17, 2026
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